The design of the Jordan 11 Reps High “Concord” (2018) reflects the brand’s history and heritage in several ways. Firstly, the shoe pays homage to one of Michael Jordan’s most memorable moments on the basketball court, specifically his performance during the 1996 NBA All-Star Game. This connection to MJ’s legacy not only adds sentimental value but also reinforces the brand’s commitment to honoring its rich history.
Furthermore, the use of premium materials such as leather and patent leather in the construction of Dope sneakers is reminiscent of earlier Air Jordan models. These high-quality materials have been used consistently throughout the brand’s history, demonstrating Nike’s dedication to producing durable and stylish footwear.
Additionally, the color scheme of black and Concord purple is significant as it was first introduced in the original Air Jordan 11 released in 1995. This colorway has become synonymous with the Air Jordan 11 line and serves as a nod to the classic design that started it all.
Overall, the design of the Air Jordan 11 High “Concord” (2018) celebrates the brand’s storied past while maintaining a modern aesthetic that appeals to contemporary consumers. It represents a seamless blend of tradition and innovation, showcasing Nike’s ability to stay true to their roots while continuously pushing boundaries in sneaker design.
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